Help your clients have something to say

Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.

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“We don’t have anything to say,” is something PR pros continually hear from clients, especially those in the private equity industry who don’t have a deal or offering to announce.

What should we tell them? “There’s always something to say.”

A PR strategy that can generate positive exposure for your organization goes beyond distributing press releases and pitching journalists. Here are five ways to help your clients “say something”:

1. Write an opinion piece or article for a trade publication or industry blog. Put your expertise and experience to work and craft a thoughtful analysis of the trends and issues in the marketplace that are important to your clients or targets.

2. Use social media to interact with your audience. Post articles on social media (at a minimum, to LinkedIn and Twitter) and comment on why these issues are relevant to your niche. Join groups on various social media platform to engage directly in ongoing conversations with others in your industry.

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