Hershey Co.’s Reese’s grabs attention with new product
The brand’s latest candy concept is making consumers crazy online. Here’s what all the fuss is about.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Brand Managers for Reese’s know how to cause a stir on the Internet.
The Hershey’s-owned candy brand raised eyebrows and tantalized sweets lovers by teasing a combination of its ubiquitous peanut butter cups and its bite-sized pieces on Facebook:
That’s right—we may actually see a Reese’s Peanut Butter Cup-Reese’s Pieces hybrid in our lifetime. For peanut butter/chocolate combo lovers, this hit was too delicious to ignore.
Brand managers jumped at the chance to engage with excited customers.
“Guess you’ve heard about the #Cupfusion,” a spokesperson told Eater.com. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.
Here’s more from Eater:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)