Brand Managers for Reese’s know how to cause a stir on the Internet.
The Hershey’s-owned candy brand raised eyebrows and tantalized sweets lovers by teasing a combination of its ubiquitous peanut butter cups and its bite-sized pieces on Facebook:
That’s right—we may actually see a Reese’s Peanut Butter Cup-Reese’s Pieces hybrid in our lifetime. For peanut butter/chocolate combo lovers, this hit was too delicious to ignore.
Brand managers jumped at the chance to engage with excited customers.
“Guess you’ve heard about the #Cupfusion,” a spokesperson told Eater.com. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.
Here’s more from Eater: