Hideous query email sparks 6 tips for PR job-seekers

Given the tight job market and need for skilled workers in our field, this applicant sets the bar for how not to conduct a job search and sell yourself.

Here’s the letter, with some details excised to protect the applicant. All misspellings and missing words are preserved:

I am a student from XXX State University I plan on graduating this spring and was very interested in applying at your firm. My major is public but I have had experience in advertisement, campaign management, and social media. I will of course sent you a portfolio and resume upon my graduation I just find it appropriate to contact you early. I extremely respect your business and I feel I have the ability to add to your already sterling reputation.
Thank You
XXX XXX
Sent from my iPhone

OK, now let’s look at the letter a little closer. It prompts real-world tips on what job applicants should do.

It’s clear from the first line that the applicant didn’t target our firm. It’s a form letter that was likely sent hundreds of times. He made no attempt to personalize the letter.

Tip: Form letters never work. Targeted pitches do.