Good morning, PR pros:
Burger King announced that its Whopper will be served preservative-free in all U.S. locations by the end of 2020—and it did so by showcasing the ugliness beauty of natural food:
Though the stunt was unconventional, the move aligns with growing trends.
Just over half of Millennials and 57% of Millennial parents said they are buying more organic products now than they did five years prior, according to a September YouGov analysis commissioned by Whole Foods. A 2018 Nielsen report also found young adults are more willing to pay higher prices for products made with natural, more environmentally-friendly ingredients
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