H&M, American Apparel take heat for edgy moves

While H&M pulled a shirt from its stores that featured a skull over a Star of David, a model’s photo for American Apparel showed more skin than many observers thought was appropriate.

A pair of clothiers are facing criticism this week—both for being deemed by many “too risqué” for very different reasons. To show just how mini their new mini skirts are, American Apparel—whose entire marketing strategy could be summed up as “shock and ew”—has a photo that looks a bit more like something from an adult magazine. Jezebel called the photo “ridiculously gross and sexist,” but it also posted a screenshot of the image: Meanwhile, H&M has committed an offense of a much different nature. The company is accused of selling a tank top featuring a skull over a Star of David. Blogger Eylon Aslan-Levy of the Times of Israel was the first to point out how inappropriate the item was. He wrote:

I doubt that there were anti-Semitic intentions on the part of the designer, but there is no escaping that the juxtaposition – no matter how accidental – of these two symbols is entirely inappropriate and offensive. The more I look at it, the more I am at a loss to explain how H&M commissioned or even approved this item.

He tweeted a photo of the shirt:

The company has since reacted by pulling the item from its racks and offering an apology.

Said a spokesperson for H&M:

Please accept our most sincere apologies that this has caused offense. We understand the criticism and in response to this have decided to remove the T-shirt from all stores with immediate effect.

(Image via & via)


PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.