Hollywood’s PR machine panned for its SOPA messaging

Popular websites went dark on Wednesday to protest the Stop Online Piracy Act; supporters of the measure responded with blog posts and—a press release.

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So far the effort has worked. Google said it collected more than 7 million signatures to stop the bill. Wikipedia saw a surge in traffic on Wednesday when it went dark in protest of SOPA. And, in perhaps the biggest sign of its effectiveness, more than 40 co-sponsors of the measure in Congress have withdrawn their support.

(Here’s what SOPA means for PR pros.)

Meanwhile, Hollywood entities that championed SOPA have been skewered for not only their support of the anti-piracy bill, but also the sweeping failure to clearly communicate their message. The Motion Picture Academy of America, led by former Sen. Chris Dodd, combated the Internet onslaught against SOPA in part through—brace yourself—a press release.

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