Good morning, PR pros:
Some communicators are getting into the holiday spirit with brand messages for both young and old about Christmas traditions. One social media team has homed in on a sweet spot in many families’ celebrations: putting out cookies for Santa.
Oreo is asking Twitter users to promise to leave the cookie connoisseur a selection of Oreos when he visits their house.
Dear OREO lovers,
Santa has a VERY important cookie request this year…
Tweet #OREOforSanta to let him know you’ll have OREO cookies waiting for him.
Sincerely, 🎅's favorite cookie pic.twitter.com/OR270BhbA5
— OREO Cookie (@Oreo) December 11, 2019
Users who tweet their promise to sustain Santa’s sugar habit get a personalized response.