Home Depot chief addresses theft (sort of), #OreoforSanta lights up Twitter, and Costco’s tepid words on its Black Friday blackout

Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.

Good morning, PR pros:

Some communicators are getting into the holiday spirit with brand messages for both young and old about Christmas traditions. One social media team has homed in on a sweet spot in many families’ celebrations: putting out cookies for Santa.

Oreo is asking Twitter users to promise to leave the cookie connoisseur a selection of Oreos when he visits their house.

Dear OREO lovers,
Santa has a VERY important cookie request this year…
Tweet #OREOforSanta to let him know you’ll have OREO cookies waiting for him.
Sincerely, 🎅's favorite cookie pic.twitter.com/OR270BhbA5

— OREO Cookie (@Oreo) December 11, 2019

Users who tweet their promise to sustain Santa’s sugar habit get a personalized response.

@Filmgirl88 🙌 There is no higher honor than a Santa Claus pinky promise. pic.twitter.com/gY9nC02o10

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.