Honda takes down ad after complaint from narcoleptics

The ad for the automaker’s Fit model claimed that people with narcolepsy weren’t ‘fit to drive.’ People who have the condition were not pleased.

Ragan Insider Premium Content
Ragan Insider Content

Due to inaccurate unoriginal portrayals of narcolepsy like this, people with narcolepsy are subject to bullying, ridicule and discrimination in the classroom and the workplace. Honda’s press release states that the advertisement “taps into the resourcefulness of Gen Y, showcasing a unique cast of characters and the ability of the Fit to handle whatever life throws at them.” Apparently, except narcolepsy. In truth, people with narcolepsy are the ones overcoming adversity daily and handling whatever life throws at them – including undue ridicule.

Honda has since taken down the ad and said it will not air on TV. The company issued the following statement:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.