Honey Maid responds to anti-gay hate with ‘Love’

When Honey Maid received some nasty backlash around its recent commercial featuring biracial and gay families, the graham cracker brand responded with a video about love.

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It seems Honey Maid, the graham cracker company owned by Mondelez, followed similar advice after being bombarded with negative responses to its recent “This is Wholesome” commercial.

This is Wholesome” features several families playing together and eating Honey Maid products. The reason for the backlash? The commercial included biracial and gay families with the tagline: “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.”

After the perhaps anticipated deluge of nasty comments—one person called the campaign “filth”—Honey Maid created “Love,” a video in which two artists printed out all the negative comments about “This is Wholesome” and shaped them into the word “love.”

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