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• Build templates that complement your brand standards • Choose the format that suits your strategic needs • Organize information into an easily understood narrative • Separate credible information from visual deception • Show insightful and unexpected relationships • Develop a design that cuts through the clutter • Find reliable sources of data • Select the type of chart that best presents your data • Marry eye-catching design to meaningful data and compelling text • Write attention-grabbing headlines, intros, and captions that complement and explain • Handle fundamentals of one of the most popular infographic-design tools

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