Major League Baseball’s opening day is like none other. For one, it’s an opportunity for fans to have a 1-in-30 chance in October to say, “I was there when it all started.” It’s also a sign for those living in bad-weather states to rejoice the coming of summer.
Of course, it’s also an opportunity for brands.
And no brand created more of a kerfuffle than Hostess, whose intentionally bad tweet got a ton of attention.
— Hostess Snacks (@Hostess_Snacks) April 6, 2015
Most people seemed to understand that the brand was making an intentional joke here—likely assuming that many of its core followers also do not care about opening day. But it elicited a response from Sports Illustrated, as well as a few others who corrected Hostess’ mistake: