How 10 London Olympics sponsors are harnessing social media

Facebook is the darling of this year’s games as several large brands launch campaigns on the social network around their Olympic sponsorship.

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In fact, it highlights a worrying trend that brands (and their agencies) seem drunk on the perceived power of Facebook apps to encourage engagement.

Instead of waxing lyrical about Facebook (although that would be fun), let’s take an in-depth look at the Olympic sponsors and the campaigns they’re launching in the lead up to London 2012.

This is by no means a definitive list, but will give you a flavor of what is happening now and what we can expect in about 50 days time when the games begin.

(Make sure to also check out this great live Olympic sponsor activation tracker from my pals at Sociagility.)

1. Panasonic Flag Tags

Panasonic has taken a traditional offline activity (face painting) and given it an online life with the Panasonic Flag Tags app.

Simply upload a picture, run it through the app, and you get a patriotic flag face picture, which you can post to your Facebook wall or set as your profile picture. League tables are also available, showing which country is “showing their colors” the most.

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