How 3 nonprofits successfully use Pinterest

Operation Smile, the National Wildlife Federation, and Heifer International are changing the world—one pin at a time.

Ragan Insider Premium Content
Ragan Insider Content

What I am going to give you is three examples of small nonprofits that use Pinterest to drive social change. You know, stuff that makes us feel better about humanity.

Take a look at what these three nonprofit organizations are doing:

1. Operation Smile

Operation Smile only has 614 followers, but I really like how it uses imagery to drive awareness and support for its great organization. Look what it’s doing with the “Before and After” board. What better way to show potential donors how their money makes a marked difference in people’s lives?

Or, what about the “Creative Fundraising” board? Operation Smile posts photos of the surgeries its patients need, then adds a price tag for the gifts right on the photos. Brilliant! Operation Smile does the same thing with other missions.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.