How 8 popular brands are using Facebook tabs

Companies like Target, Delta, and Threadless are using this important feature to drive business, spark awareness, and build a deeper level of engagement.

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But little has been discussed about Facebook tabs. They’re just as important as they were before Timeline, yet they’re overshadowed by the bigger Timeline changes.

Here’s how eight popular brands are using Facebook tabs to drive business, awareness, and a deeper level of engagement with fans on their Facebook pages.

Starbucks drives sales through e-cards.

This tab on the Starbucks Facebook page allows fans to send gift cards for the coffee chain. Through the tab, users can post a virtual gift card on a friend’s wall with just a few clicks. It spurs awareness for the coffee giant and helps it drive sales as someone who receives a $5 gift card may typically purchase more than $5 worth of coffee/bakery goodies in the store.

The tab also enables fans to manage their Starbucks cards online—a feature that’s becoming increasingly popular with customers.

ABC News interacts with fans through polling.

Facebook fans of ABC News can use one the network’s tabs to vote in its latest poll. For example, nearly 4,000 people voted in the Mother’s Day poll last weekend.

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