How a bakery in NYC is mastering social media

A must-read case study for marketing and PR pros.

WSJ reports: “Spot Dessert has been holding contests on Facebook and offering discounts to people who ‘like’ the place. It also brings networking to your table. As the staff serve up roasted kumquats with blood-orange sorbet or sesame pear crisp with basil ice cream, they offer laptops and iPads so that customers can add the shop to their social-media profiles.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.