How a press release caused a Facebook headache for 1-800-Flowers
Let 1-800-Flowers be a lesson for you: always tell your audience how to access your organization’s Facebook page. 1-800-Flowers issued a press release announcing its Facebook presence, but the press release failed to provide the URL to the page. So, if someone reading that release decided to then search Facebook for the 1-800-Flowers page, he or she would find a group called “1-800-Flowers Suck,” which was apparently created by a disgruntled customer. Yikes .