How an ‘adult products’ company approaches PR

Adam & Eve creates press releases to appease its C-suite, please the media, and entice potential customers.

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A company that makes sex toys produces an awfully dull press release.

Adam & Eve, a North-Carolina-based adult products company, issued a press release on Wednesday about its third-quarter profits. It included jargon, canned quotes, the works. In brief, a little stiff.

To wit:

“‘We are greatly pleased with the third quarter 2011 results,’ says Chad Davis, director of marketing for Adam & Eve. ‘This has been a stellar year for Adam & Eve so far.’

“Davis attributes these results to increased acceptance for advertising in mainstream media as well as decreased marketing costs and minor reductions in overheard.”

“Although we still utilize traditional paper-based marketing channels, we have found that many new methods of customer acquisition work more efficiently for us. Paid search, email and new media efforts including podcasts and mainstream television placement have made us a more efficient multi-channel marketer,” says Davis.”

Sound familiar? Whether your company makes paper or provides health care, you’ve probably written something like this and figured that people who work in more, shall we say, exciting industries get to be more creative.

At least that’s what I thought.

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