Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists.
A quick Google search will turn up hundreds of articles, like this one on Quartz, about how badly people fear dental appointments. One dentist in Delaware, Ohio, set out to change his neighbors’ hearts and minds about gums and teeth with an increasingly popular format: the podcast.
Dr. Kyle Bogan’s show, covering local events and dental care tips, is the winner of Ragan’s 2019 Health Care PR & Marketing Award for Best Podcast.
Incisively, Bogan widened the podcast’s focus to topics beyond the dentist’s office. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”
For example, in April’s episode, Bogan spoke about oral cancer but also touched on vaping, how to give yourself an oral cancer check, and local high school athletics. The podcast offers educational insight into a dentist’s view of the dangers of vaping and offers a platform to community leaders to share about their current initiatives.