How and why tech advances will transform communications this decade

CES 2020 kickstarted a new decade for the tech industry, which now touches nearly every sector.

Walking around the show floor, watching demonstrations and learning about all the new gadgets, services and products, one quickly realizes that the Digital Age has given birth to the Age of Experience, with many speculating we are headed for another Roaring Twenties.

Let’s hope not. We all know how that decade ended.

Instead, we can be hopeful that we are collectively creating a decade of sustainable economic growth and prosperity unlike any other thanks to innovation and technology that has transformed the way we work, play, live and communicate. It wasn’t long ago—just over 20 years—that the quickest way to distribute a press release was by fax.

This is not to say that we are on easy street. Today’s PR professionals will need more skills than ever simply because our reality is shifting drastically—and in higher definition.

Consider what more than 175,000 people witnessed on the show floor at CES. Augmented reality (AR), virtual reality (VR) and mixed reality (MR)—collectively called XR tech—grabbed center stage, present in nearly every announcement, booth and conversation taking place in the press room.

The future is now