How Apple and Waymo are capitalizing on rivals’ slip-ups

As Facebook and Uber have struggled with crises, their fellow tech companies have disdained their actions, drawing distinctions between themselves and their competitors.

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One company’s bad news is another’s golden opportunity.

When Uber’s autonomous vehicle accident threatened the entire self-driving car industry, some of the beleaguered company’s rivals were quick to prove they were different.

Waymo, a Google subsidiary that has been developing autonomous cars since 2009, sent its CEO on a media tour to discuss how Waymo’s technology would have avoided a similar tragedy.

USA Today reported:

“I want to be really respectful of Elaine, the woman who lost her life, and her family,” said Waymo CEO John Krafcik at a National Automobile Dealers Association meeting in Las Vegas on Saturday in his first public comments on the Arizona death, which has raised questions on whether self-driving technology should be tested on public roads.

“(But) in the case of a pedestrian or a pedestrian with a bicycle, we have a lot of confidence that our technology would be robust and would be able to handle situations like that one,” he said.

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