How bad grammar may be damaging your brand

A Forbes columnist has argued that ‘Internet speak’ and brands trying to sound like their customers could be eroding reputations.

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For business owners, advertisers, and marketers, the effect of the internet on grammar and spelling reaches further than many expect. It goes beyond personal communications and being slightly irked at random typos and errors that one may come across while perusing the web; how a brand communicates and connects online is a reflection of the company itself, and that includes using certain types of languages on various social and digital platforms.

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