How Bloomberg plans to change BusinessWeek
You’ve probably heard the news that Bloomberg bought BusinessWeek. But have you heard what it plans to do with the magazine? It’s a radical plan, at least it is these days. “The new owners … will invest in the editorial product at BusinessWeek , which will probably be renamed Bloomberg BusinessWeek , in the expectation that readers, and advertisers in turn, will follow,” Nat Ives wrote for Advertising Age .
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