Would a free cookie persuade you to vote in the 2018 midterm elections?
Many brand managers are going online to excite people to exercise their franchise and cast a vote. Some are offering freebies and discounts; others are just giving words of encouragement.
It’s a fine line to walk: Experts warn that it is illegal to offer anything of value in exchange for a vote, so businesses are encouraged to make their offers broad.
On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Shake Shack is offering free fries through its app. Potbelly will give a cookie to customers who ask for one. Corner Bakery is doling out complimentary coffee.
This #ElectionDay, we encourage you to stand for something + vote! After hitting the polls on 11/6, score free fries with any purchase by adding crinkle cuts to your order + using the code “ivoted” on the app or by showing your “I Voted” sticker to a Team Member at the Shack. ð pic.twitter.com/40NV0mDsoS
— SHAKE SHACK (@shakeshack) November 5, 2018