How brand managers can use Twitter’s longer DMs

PR and marketing pros will soon be able to send private messages that are up to 10,000 characters. But will the feature help in building relationships?

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In January, the social platform rolled out group DMs, and in April, it announced users could change their options to receive DMs from anyone—not just those they follow.

On June 11, Twitter’s product manager, Sachin Agarwal, announced that it’s removing the 140-character limit for DMs, allowing users up to 10,000 characters to say whatever they’d like in a private setting. The change will roll out sometime in July.

Twitter is going to remove the 140 character limit from DM’s in July. Awesome!

— Matthew Santoro (@MatthewSantoro) June 14, 2015

Expanded customer service opportunities

Several communications professionals lauded the change as a great opportunity for brand managers to improve customer service online.

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