How brands (and PR pros) can take advantage of Storify

It’s an easy and intuitive social media platform that can help brands spread the word about a product, event, or just about anything else.

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The platform lets you curate the best tweets, photos, links, and posts about a particular subject and plug them into an easily consumable “social story.”

Storify is an especially powerful tool for social sharing for a variety of reasons:

• It allows users to scan for content on about 20 different popular social media sites, such as You Tube, Facebook, Instagram and Twitter, in addition to websites.
• A story built on Storify cleverly incorporates images, video, comments and tweets.
• When a Storify story gets published, all of the authors whose content is included can be notified, giving an automatic list of people who are primed to share your story.
• A Storify story can be “liked,” commented on, and even embedded on a site. This offers explosive options for engaging with your audience and inviting sharing and conversation.
• It’s fun, it’s social, and it lures viewers and readers into a story that is curated to specifically show the topic selected.
• It’s free.

Promoting an event with Storify

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