Donating money and goods.
More than 40 major brands, plus countless other smaller organizations, are giving money and goods to relief agencies through the storm ravaged areas.
Among the larger companies, Coca-Cola, Lowe’s, Mercedes-Benz, News Corp., HSBC, and Bank of America are each pledging $1 million to relief efforts; the New York Yankees are donating a half-million dollars to the Red Cross; Kellogg’s is giving $250,000 to the Red Cross and another $250,000 to Feeding America; Verizon Foundation is pledging $100,000 to the Red Cross and matching employee donations up to $1,000.
By late Wednesday afternoon, the Red Cross said it had raised more than $11 million for Sandy relief. To spur further giving, the organization is now accepting donations via iTunes. To find (or verify) other charities, check the website Charity Navigator for information on various nonprofits.