How brands are marking St. Patrick’s Day in 2022
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
There’s a bit of pent-up excitement for St. Patrick’s Day this year among brands as many revelers plan to party after more than two years of pandemic lockdowns and restrictions.
“We’ve waited three long years for this: St. Patrick’s Day is coming back, and so are all our favorite traditions,” wrote Guinness, the famous Irish beer brand in a press release ahead of the holiday.
“Pints flowing at our favorite pubs with our favorite people. Green – hats, shirts, everything — as far as the eye can see. The sights and sounds of parades taking over our main roads and streets. Guinness is here to remind us how much fun we can have together.”
Perhaps you too are gearing up to celebrate, stocking the fridge with Irish ale and cooking up that corned beef and cabbage. Here’s how some brands are looking to get in on the fun for St. Patrick’s Day, and what you can learn from their efforts.
1. Help your target audience learn something new.
While your audience might think they know everything about celebrating Irish heritage, there’s plenty of room to offer new information.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.