Why not take a few lessons from the stars themselves? Here are five things Lady Gaga, Justin Bieber, Kanye West, Kim Kardashian, and Ryan Seacrest can teach us about growing fans and followers.
1. Make it visual.
When people discover your Twitter page for the first time, you want to leave a lasting impression that will keep them coming back. Invest in a custom Twitter background that represents you or your brand.
Keep the color scheme and logo consistent with your other Web properties, and don’t forget to make it fun. Changing your background every so often is a good way to make your page more visually appealing, but be sure to keep your profile picture the same so people can easily recognize you.
2. Show fans some love.
It’s not just about you. Your community wants you to hear them, so recognize people for making the effort to follow and interact with you.
What’s the easiest way to show you’re listening? Give them a retweet—it’s as simple as that. When you find an advocate for your brand, retweet him or her as much as you can.
3. Keep it human.