How brands can benefit from a Facebook ‘want’ button

Facebook has stayed quiet about the rumored ‘want’ button, but brands—including those in the B2B world—shouldn’t delay planning for its debut. Here are three things to consider.

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Facebook, with 900+ million monthly users, is already the largest outlet for people to share their lives by posting photos, writing statuses, and sharing news articles. Soon, Facebook users may be able to also share a wealth of desires with a new “want” button.

With this button, Facebook users will be able to “want” a product, business, and campaign, and, if they choose, have their desire show up on their newsfeed and timeline.

Besides making holiday shopping a lot easier, a “want” button has huge monetizing potential for advertisers and PR campaigns. With Facebook keeping mum on the issue, no one really knows what a “want” button could mean for businesses, but a little speculating never hurt. Here are a few ways we think businesses could use a “want” button for social media success.

Opportunity for data

One of the biggest benefits businesses may see from the “want” button is the amount of data they can collect about users who “want” their products. This collection of data can help advertisers and businesses directly target people who may actually be inclined to purchase—saving money on advertising campaigns and time for users.


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