My argument was simple: When launching a digital campaign, some brands fail to include a component that encourages people to share their content.
In my original post, I shared a few thoughts on the practical steps brands can take to make it easier for people to mention them online. But I also want to ask some industry peers for their opinions.
So, I asked them this question:
“What is the one thing brands should/could do to make it easier for bloggers to talk about them online?”
Here’s what they said.
“The opportunity is to dig into what hooks or triggers motivate a particular group or segment of bloggers and then package useful content in compelling and interesting ways that PR can use to engage them.
“Get on the blogger’s radar by appealing to their ego—but in a relevant way. Then create content that is special; that is unique, relevant and timely. Bloggers love to be first. They love to share. Once you’ve created compelling and useful content, make it easy for bloggers to share on the social networks where they spend their time.”