The goal of the targeted status updates is to make it easier for page administrators to communicate with their followers in a more personalized way. Page administrators will notice how easy it is to track the effectiveness of their efforts with a new follower insight page. This enables brands to test sending status updates to different demographics to see what works and what doesn’t. Here’s how to target your LinkedIn company-page status updates:
1. Go to your LinkedIn Company Page and input your desired status update and a link if necessary.
2. Select the drop down arrow next to the words “All Followers” and select “Targeted Audience.”