How brands can target their LinkedIn updates to select audiences
The latest feature for LinkedIn company pages makes it easier for social media managers to communicate with followers.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
The goal of the targeted status updates is to make it easier for page administrators to communicate with their followers in a more personalized way. Page administrators will notice how easy it is to track the effectiveness of their efforts with a new follower insight page. This enables brands to test sending status updates to different demographics to see what works and what doesn’t. Here’s how to target your LinkedIn company-page status updates:
1. Go to your LinkedIn Company Page and input your desired status update and a link if necessary.
2. Select the drop down arrow next to the words “All Followers” and select “Targeted Audience.”
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)