How can content marketers earn more engagement with quizzes?

Captivating your audience has only gotten more difficult as consumers are flooded with an onslaught of content. Here’s a trick to keep them on your website.

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Content is everywhere, bombarding us from every direction in every form.

According to CMI, people saw an average of 2,000 ads each day in 1984. By 2014, that number more than doubled to 5,000.

As a marketer, how do you create messaging which cuts through all that noise?

The answer: quizzes.

The main goal of quizzes in content marketing is to increase the conversion rate on your website. A study from Demand Metric states that interactive content, such as quizzes, can generate twice as many conversions (compared to static content like a regular sign-up form).

Should everybody use quizzes? While you can use them during several stages in your sales funnel, it is important to know who your target audience is beforehand and organize your content accordingly.

Here’s how to create a quiz that will open a conversation with your audience and take your content marketing strategy to the next level:

1. Pay attention to design.

You want your quiz to reflect your company and its unique style. Look at your logo for color inspiration and choose one or two colors from it.

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