It’s not because they’re more special or deserving than you.
What gets some companies envy-generating news coverage has more to do with work than worthiness. These companies appreciate what PR can do for their brand image and future sales prospects. They view PR as an investment and not just a cost.
Want to become one of those talked-about companies, too?
Here are 10 tips to help you start implementing a successful PR strategy today.
1. Brainstorm with the team. Contrary to what many may think, PR is a creative process. Get together with your leadership team to brainstorm different story ideas that might appeal to the media. New product lines, geographic expansion plans, anniversaries, executive hires, awards, recent customer success, nonprofit support, annual conferences—all can be turned into compelling news ideas.