How can PR earn the respect it deserves?
A veteran public relations professional argues that members of the PR industry need to do more to help its reputation. What do you think of his assessment?
So how can those of us who care about things like respect for our chosen profession make that a reality? Here are some thoughts to consider.
I’ve said that I don’t think we need a new definition of what those of us in the business of public relations do. And if you’re in the PR industry, you should consider what Harold Burson, co-founder of Burson Marsteller, had to say a year or so before the “new definition” of PR was revealed:
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