How can PR earn the respect it deserves?

A veteran public relations professional argues that members of the PR industry need to do more to help its reputation. What do you think of his assessment?

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So how can those of us who care about things like respect for our chosen profession make that a reality? Here are some thoughts to consider.

I’ve said that I don’t think we need a new definition of what those of us in the business of public relations do. And if you’re in the PR industry, you should consider what Harold Burson, co-founder of Burson Marsteller, had to say a year or so before the “new definition” of PR was revealed:

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