How Chipotle’s pork shortage is a PR win

The burrito chain is making good on its promise to get ingredients only from responsible suppliers.

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Do you enjoy Chipotle’s carnitas burritos? Of course you do. What red blooded, swine-swallowing American doesn’t?

Well, I have some sad news. Are you sitting down? The fast casual chain is facing a pork shortage. Carnitas is no longer on the menu at a third of its locations because Chipotle isn’t able to source its pig meat from responsible farmers.

You might think news like this would be terrible PR in the eyes of the Chipotle faithful. You’d be wrong. The company prides itself on getting its ingredients from responsible suppliers, and its customers love Chipotle for it.

From Bloomberg:

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