How Coca-Cola produced its ‘Happiness Machine’ viral video — a video with more than 1.5 million views

People have compared the deliberate creation of a viral video to capturing lightning in a bottle: It’s not something that’s easily done — if at all. The prevailing wisdom is that viral happens on accident, or at least not by hiring an agency. And yet that’s exactly what Coca-Cola did. It wanted to convey the idea of happiness, connect with a younger audience, and make sure the message appealed to a global audience. Easy, right? To do this, Coke approached Definition 6, an int…

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