How comms solutions and services believe PR has changed from COVID-19

Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.

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Brand managers aren’t the only ones looking to tackle businesses’ thorny communications challenges.

A host of tech companies and solutions providers hope to be essential partners and use their expertise to help communicators do more with less. Many are offering free services and discounts and seeking other ways to engage the wider community.

We asked them to share what they have to offer communications pros.

Our first question? “What is the biggest way communication (internal or external) has changed in the past two months?”

Ellen Feaheny, AppFusions: “Executive and team online communication in shared systems is no longer a nice-to-have.”

Jordan Yocum, Page One Power: “I was complaining about having to fill out another quarterly assessment for HR. Then it dawned on me how crucial these type of assessments are right now. … Even if it’s a quick “how’s everything?” to an employee you don’t see every day anymore. Keeping each other’s mental health strong is very important to work output and daily life.”

Agnes Molnar, Search Explained: “Internally, not too much. … We’ve been doing distance teaching for many years, but now we had to educate our clients and customers about distance learning as well.”

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