How communications work will change

With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?

In a recent report, the Institute for Public Relations looked to understand how work is going to change in the PR field.

The report identifies three themes:

  • The future of work in a global, technology-driven economy
  • How to reach a diversified workforce
  • Investing in employees for the future of work

The findings include:

  • Tried-and-true principles endure despite the pace of transformation.
  • Generational divides in the workforce provide opportunites as well as challenges.
  • Personalization is crucial for developing a consistent workplace culture.

To learn more about how the work and workplace of the PR professional are evolving, read the full report.


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