You could prepare content for tomorrow’s trending hashtag, foresee what employees will be concerned about in a year, and stop crises before they happen.
Getting a crystal ball is a bit unrealistic, though. The next best thing you can do is attend the Employee Communications, PR and Social Media Summit at Microsoft.
Communicators from Microsoft, LinkedIn and GoDaddy will show you how to overcome these challenges and more:
1. Building a culture that encourages growth and innovation in your organization
2. Telling stories that engage distracted audiences, both internal and external