How communicators can push for change on racial inequality

Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.

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Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change.

In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action.

“These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter. “Things just feel different than they even did many years ago when we were marching about Freddie Gray and Mike Brown and Trayvon [Martin] and Tamir [Rice], and all of them.”

What’s different? Leaders making room for diverse voices.

White allies in leadership positions who step down or admit they need to educate themselves on racial inequality is particularly powerful—and that allyship can only be expressed by giving up some privilege.

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