How CSR plus PR adds up to a brand reputation boost

Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.

Ragan Insider Premium Content
Ragan Insider Content

“Do well by doing good.”

This adage has never been more possible—nor more important—to follow than it is today.

In today’s climate, brands attract consumer loyalty—and do well—when they connect values to action. A 2019 PR and Corporate Social Responsibility Survey found that nearly three-fourths of people are more likely to engage with an organization that supports an issue they believe in.

Simply doing good doesn’t mean people will know about it. Public relations comes into play here as a powerful tool to bring awareness to CSR efforts and build brand reputation.

The strategic communication of a CSR story can shed more favorable light on your brand than ever before, resulting in a lasting impression. The right story, however, doesn’t come to life without employing PR best practices.

Here are three top tips:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.