How Deloitte’s social network beat the isolation blues
Multi-faceted site brings a sense of community to a corporate behemoth.
Multi-faceted site brings a sense of community to a corporate behemoth
Deloitte had serious people issues. One-quarter of departing employees cited a sense of isolation as a primary reason for leaving; nearly two-thirds of new hires were 25 or younger. And its mere size was daunting to many on staff.
Where to go for remedies? D Street. But Deloitte couldn’t just go there; it had to create it first.
D Street is the firm’s social networking site, and it has caught on with millennials and older employees alike.
In a recent two-week span, Kristen, a consultant with Deloitte Consulting, was asked for input on two different proposals—by co-workers she’d never met. Meanwhile, Jack—who heads up tax services for client Harley-Davidson—discovered how many Harley-Davidson riders work for Deloitte, and created a community called DHogs as a result. The group is fun for employees—and demonstrated brand loyalty for a client.
And Sean, a manager with Deloitte Services—who leads projects whose far-flung team members rarely meet—introduces everyone (and learns their favorite books, music and movies) in virtual meetings.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.