How do you define PR? PRSA’s deadline is tonight

The Public Relations Society of America’s campaign to crowd-source a definition heads toward 1,000 entries. On Friday morning, Cisco endorsed the effort.

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Public Relations Defined is an effort by the PRSA to crowd-source a new definition of PR. You can take part by visiting the campaign’s website and adding your entry, but you’d better get it in before midnight tonight (officially by 11:59 p.m.).

Along with the hundreds of submissions, the effort from PRSA also scooped up endorsements from the U.K.’s Chartered Institute of Public Relations, PRWeek‘s U.K. editor, and Cisco Systems’ PR team, which offered its take in a recent blog post.

“It’s one of the best discussions the PR industry has had in years, and we see no signs of it abating any time soon,” Keith Trivitt, associate director of public relations at PRSA, told PR Daily.

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