How do you define PR?

Several communications pros shared what they consider to be their responsibilities in today’s digital- and traditional-media landscapes.

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You could go with PRSA’s definition:

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

It doesn’t stop there, though, does it?

PR Newswire knows this, and asked its social media community to weigh in and tell finish this sentence: “PR is now _____.” It received nearly 100 responses, some of which are compiled in the infographic below.

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