How Facebook’s dynamic ads favor retailers

The social media company is taking local marketing a step further with its latest version of dynamic ads. Here’s how more brick-and-mortar stores are getting involved.

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Facebook has expanded its product ads to serve brick-and-mortar stores.

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person.

Here’s how Facebook execs describe the new venture in a recent blog post:

Many retailers already use Facebook ads to promote their in-store products, but until now it wasn’t feasible to customize creative for every store location based on local product availability, pricing or promotions. Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that’s closest to the person seeing the ad.

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