Facebook has expanded its product ads to serve brick-and-mortar stores.
Brand managers can now use dynamic ads for retail, and to entice users to visit them in person.
Here’s how Facebook execs describe the new venture in a recent blog post:
Many retailers already use Facebook ads to promote their in-store products, but until now it wasn’t feasible to customize creative for every store location based on local product availability, pricing or promotions. Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that’s closest to the person seeing the ad.