How Facebook’s EdgeRank works

A breakdown of how Facebook’s algorithm filters posts, and how you can ensure yours make it to your followers’ news feeds.

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How do you make sure your company’s posts make it through the algorithm to your followers’ news feeds?

Do posts with photos have a better chance of getting noticed? How about posts with links? Should you just send posts with plain text?

It’s enough to make your head spin!

But it’s all going to be OK.

PostRocket created an easy-to-understand infographic that explains how EdgeRank works.

Facebook considers two primary factors when determining which posts should appear in people’s news feeds: personal interaction and network reaction. Here’s the breakdown:

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