Facebook’s EdgeRank, the algorithm that determines which posts appear in a person’s news feed, is a source of stress for many marketers.
How do you make sure your company’s posts make it through the algorithm to your followers’ news feeds?
Do posts with photos have a better chance of getting noticed? How about posts with links? Should you just send posts with plain text?
It’s enough to make your head spin!
But it’s all going to be OK.
Facebook considers two primary factors when determining which posts should appear in people’s news feeds: personal interaction and network reaction. Here’s the breakdown:
Personal interaction: An individual’s interaction with different Facebook posts.
- The more a person engages with a friend or page, the more likely he will see their posts.
- If a person engages often with a certain type of post (photos, links, etc.), he is more likely to see that type of post.
Network reaction: A group of Facebook users’ overall reaction to a certain post.
- The more other Facebook users engage with a post, the more likely it will appear in a person’s news feed.
- If a post receives a lot of negative feedback, it is less likely that post will appear in a person’s news feed.
For examples of EdgeRank in action, take a look at the graphic:
Kristin Piombino is an editorial assistant for Ragan.com.