How formulating your PR game plan is like football

Most PR pros aren’t at risk of concussions like NFL players are, but there are certainly lessons to be learned from the gridiron.

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Co-workers, clients and media are back in the office after summer vacations and trade shows, so fall is a busy time for most PR professionals. As the weather cools down and work heats up, I spend my weekdays at the office and weekends (and the occasional Monday or Thursday night) glued to the TV screen, cheering on my favorite NFL and college teams. My mind is so focused on this mix of business and pleasure, it’s hard not to notice the parallels between a results-oriented PR campaign and the game plan for a Super Bowl-contending team.

Here’s what I’ve discovered:

Strategy is at the core

Well before players hit the gridiron, they have a well-thought-out, calculated plan of action in place. They’ve studied the competition and know what they’re up against; they’re aware of their own strengths and weaknesses.

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