For some brands, this is a reality.
And while some of these brands gained notoriety long before social media became popular, people followed and liked them on Twitter, Facebook, and elsewhere for a reason. Clearly, they’re doing something right in the social space, and those of us who don’t manage these brands have plenty to learn from what they’re doing right.
Here are three brands I’ve seen that have the whopping numbers and a solid strategy behind it.
Red Bull – 26.3 million Facebook fans
What we can learn:
• Brevity is the soul of building your fan base;
• Strong content paves the road to becoming a lifestyle brand.
The popular energy drink has become a lifestyle brand, evident from its Facebook presence. What do we mean by a lifestyle brand?
Red Bull has grown to become more than eight ounces of adrenaline proxy. It’s become a badge that signifies—in some circles—that you like extreme things. One way it’s achieved this is through its Facebook page, growing its community well over 26 million fans.
What makes Red Bull’s page so great? Simply put: strong content.