A few weeks ago, Foursquare rolled out a completely revamped version of its popular mobile app that works on virtually any smartphone device, making it extremely accessible to all smartphone users—a key move since global smartphone use is on the rise.
The latest update involved the addition of Foursquare self-serve pages, in which brands can create their own page, gain followers, share tips, check in, and interact with fans. More than 300 big-name brands have signed on to Foursquare’s pages.
In honor of Foursquare’s redesign that made the application much more user friendly, here are four examples of brands using this extremely effective and interactive social networking platform.
Walgreens is one of my favorite examples of how big brands are using Foursquare. The company offers fans more than 500 tips ranging from ways to stay safe during flu season to how to take a great sunset picture. Walgreens also makes great use of Foursquare’s special feature.