With its latest move to improve the consumer experience, Google might be fettering online marketers.
The search engine behemoth will now show only the two most relevant pages from a domain before offering pages from another site. The algorithm update is likely to change how certain domains dominate search results, forcing communicators to get creative to elevate their content.
The move could be good news for websites that have struggled to compete with SEO goliaths like Yelp, which have years of built-up domain authority. It could also reduce the importance of aligning your organization with some SEO-dominant sites.
Searchers, along with SEOs, have complained over the years that sometimes Google shows too many listings for the top search results from the same domain name. So if you do a search for a particular query, you may see 4 or 5 of the top ten results from the same domain name. Google is looking to not show more than two results from the same domain with this search update.